Blackhawk Network has launched its new Canadian virtual prepaid Mastercard aimed at delivering consumers fast, flexible digital rewards and incentives.
Blackhawk's new virtual prepaid card can be ordered and delivered for fast and flexible online redemption and is designed to offer customizable, versatile reward options for Canadian businesses that issue incentives. The card, which can be redeemed via contactless online experiences where Mastercard is accepted, is also offered in a physical card who prefer tangible rewards.
"The COVID-19 pandemic has driven more Canadians to actively shop online. In fact, our research conducted before many shelter-in-place mandates were announced found that one third of Canadians were making online purchases more often than they did a year ago—and that number is likely higher now," said Chris Jones, VP, Digital Services and Incentives at Blackhawk Network.
"For Canadian businesses that manage incentives programs, offering virtual rewards like our new virtual prepaid Mastercard can provide a strategic advantage. People want to enjoy their rewards and they want to redeem them via the shopping channels they use most often—virtual rewards satisfy both of these preferences. They can also be ordered, delivered and redeemed quickly, which provides reinforcement for the behaviour that led to the reward in the first place and helps drive future desired behaviours."